Furniture and home décor brand, Wooden Street, has launched a full-fledged Diwali Digital Video Campaign (DVC) comprising two engaging films that blend humor, emotion, and festive spirit — perfectly capturing the essence of Indian homes during the season of celebration.
The first film, titled “Don’t Let Bad Furniture Ruin Good Moments,” takes a witty spin on a typical marriage-talk scenario with the line — “Marriage talks are already stressful… aur agar sofa bhi rishta tod de toh?” It immediately connects with audiences through its light-hearted yet relatable storytelling, showcasing how poor-quality furniture can disrupt even the most cherished family moments.
Building on that tone, the second DVC — “This Diwali, Say Goodbye to Squeaks, Creaks & Midnight Secrets” — continues the festive narrative with a fun, fast-paced story centered around the midnight secrets of a bachelor. Together, both films encapsulate Wooden Street’s vision of homes that celebrate happiness, laughter, and togetherness — all with the comfort of long-lasting furniture.
Carrying the festive warmth forward, the campaign beautifully ties into Wooden Street’s brand message: “Iss Diwali, bring home comfort that lasts — only at Wooden Street’s Big Diwali Sale!”
Speaking about the concept, Mr. Lokendra Ranawat, CEO & Co-Founder, Wooden Street, shared, “This campaign is about celebrating real homes and real stories. Furniture is not just about aesthetics — it’s part of every emotion, conversation, and celebration that happens at home. Our vision has always been to bring design, comfort, and trust together. This Diwali campaign reinforces that thought — encouraging people to invest in quality furniture that stays strong through every moment of togetherness.”
The Big Diwali Sale offers up to 50% off + an extra 10% off on in-store shopping, making premium, in-house manufactured, and Made-in-India furniture accessible to every home. Both The DVC is now live across all their social media platforms.
Links
https://www.youtube.com/watch?v=6beYAN-pPAA
https://www.youtube.com/watch?v=XqYF-accivQ
