EM5, a homegrown Indian D2C fragrance brand, has announced Indian cricketer Suryakumar Yadav (SKY) as its Investor and Partner. The association marks the start of a strategic partnership between the brand and the cricketer, aimed at building cultural relevance and scale through digitally native storytelling. Founded in 2022, EM5 was created to make high-performance fragrances…
World Cancer Day is observed every year on February 4. This year, the global theme for World Cancer Day is ‘United by Unique’, placing people, their needs and experiences at the centre of cancer care at every stage. This marks a transition in oncology from an entirely disease-focused approach to one that takes into account the social, emotional, and lifelong impact of cancer on patients…
Remember those golden days of childhood we have quietly left behind, when life felt light, happy, and truly carefree surrounded with friends? Whether in the neighborhood lanes, school corridors, coaching classes, music and dance rooms, art workshops, or on the playing field, friendships bloomed spontaneously without any efforts or calculations. There was no pretense or…
What could be better than getting cozy in bed with your favorite snacks for a perfect movie night at home? Well, Netflix has got you covered. From thrilling action to heartwarming romance, here are five standout films that help you escape the everyday grind with quality screen time. By Ananyo Sengupta
The year 2025 has proven to be a rollercoaster for Bollywood. While films such as Dhurandhar, Saiyaara, and Chaava roared to success and dominated the box office, several highly anticipated, star-studded ventures including Sikander, War 2, and Housefull 5 faltered and failed to live up to expectations. A few of these solid performers pushed Bollywood’s…
Authored by Kumar Saurav, Co-founder & Chief Strategy Officer, AdCounty Media Scroll. Stop. Act. In a sea of feed, you’ve only got one tiny coin to flip: will the thumb keep going, or will it stop? Marketers call that electrifying split-second pause, the “thumb-stop”, and designers who crack it tend to know how to warm…
The CP Kukreja Foundation for Design Excellence has released its latest short documentary, ‘The Disappearing Hand,’ a poetic meditation on the erosion of manual crafts and the vanishing intimacy between the human hand and the world it shapes. As a platform dedicated to advancing conversations around design, heritage, and sustainability, the Foundation has consistently sought to…
Thrillophilia, India’s leading AI-powered multi-day tours platform, has released its Women & Travel Decisions 2025 report, revealing a quiet but powerful shift inside Indian households. The country’s real travel decision-maker today is not the travel agent, the algorithm, or the loudest voice in the room; it is the woman who plans, filters, budgets, and ultimately…
From Sumit Govind Sharma’s Monarch Liberty Hospitality comes TAT, a restaurant that brings the authentic richness of regional cuisines from across the length and breadth of India under one roof. Dining at TAT isn’t just a meal but experiencing India on a plate. Turning this philosophy into a nine-day culinary festival, the restaurant is welcoming Mumbai…
Louis Stitch is proud to unveil its latest creation: a striking Winter Boots Collection for women – a range of mid-top ankle boots that blend refined European aesthetics with modern craftsmanship and thoughtful comfort. Designed for women who move with confidence and purpose, these boots are made to carry ambition, style, and strength through every season….
