Open up to celebrations this festival season. Diwali is a time for new beginnings, bright homes, and sparkling celebrations. As we prepare to welcome guests and positive energy, our doors and windows- the very gateways of our homes- deserve special attention. Clean, well-maintained fenestrations not only uplift the beauty of a space but also enhance…
Mahindra & Mahindra Ltd., celebrates its 80th Founders Day today, marking the visionary spirit of its founders, J.C. Mahindra, K.C. Mahindra who set up the company on October 2, 1945 – the day the world celebrates Mahatma Gandhi’s birth anniversary. Eight decades ago, even before India’s independence, Mahindra placed an advertisement in The Times of…
L&T Finance Ltd. (LTF), one of the leading Non-Banking Financial Companies (NBFCs) in the country, announced the launch of its flagship Corporate Social Responsibility projects, namely Digital Sakhi and Jalvaibhav 2.0, in the Kaprada block of the Valsad district of Gujarat. Digital Sakhi project will onboard 50 rural women as Digital Sakhis who will spread DFL to…
Paras Desai, Executive Director of Wagh Bakri Tea Group, has been elected as the Chairman of the FAITTA (Federation of All India Tea Traders’ Association), the national apex body representing tea traders across India. It works to protect the interests of tea buyers and traders by addressing industry challenges with government authorities, tea boards, and…
Tulips, India’s leading personal hygiene brand, today announced its entry into adult hygiene category with the launch of TULIPS Adult Diaper Pants. The brand has onboarded Bollywood veteran actor Boman Irani as the face of its ‘Life par full control’ campaign, to build awareness and help break the stigma around the adoption of adult diapers…
On World Heart Day 2025, ekincare, India’s leading AI- powered digital health platform, launched its report “The India Inc Heart Index: Risks & Action – An ekincare Report 2025” Drawing from health check-up data of over 30,000 employees across 20 corporates, the report uncovers alarming trends in cardiovascular risk factors across India Inc age groups…
Durga Puja 2025 has finally arrived and brands are tapping onto this opportunity to connect deeper with consumers. Be it through cultural and artistic integration or eco-conscious initiatives, DOOH strategies, brands are everywhere and at every customer touchpoint this Durga Puja. Some examples of brand campaigns and activations this year during Durga Puja are as…
Authored by Arpit Arora, Co-founder & CXO of ASPR Communications In recent years, artificial intelligence (AI) has moved from the realm of science fiction to becoming an indispensable tool across industries. Public Relations (PR) is no exception. Traditionally, PR has relied heavily on human intuition, relationships, and creativity to craft compelling stories, manage reputations, and…
After the resounding success of Raktabeej, the political action thriller film Raktabeej 2 officially released on September 25th, 2025, at the onset of the Durga Puja festival, and the grand premiere was held at Cinepolis, Acropolis Mall on September 26th, 2025. Raktabeej 2, which has been directed by Nandita Roy and Shiboprosad Mukherjee, is the…
Authored by Aditya Jangid, Managing Director, AdCounty Media Bridging India’s Ad Context India’s advertising context is changing at a faster rate, and real-time bidding is one of the key reasons for the growth of the manner in which brands are connecting. While initially programmatic ads were eyed suspiciously, now it has become the pillar of…
