City of joy, Kolkata is renowned for its nostalgic vibes, old-world charm, soulful music, vibrant nightlife, lively festivals, ‘gorom cha’ & ‘adda’ culture, and the warmth of its people. Here are five must visit places in Kolkata that you cannot give a miss.
Let’s say your Instagram feed is split between someone’s fancy dinner at a 5-star restaurant and another friend posting their street-side pani puri adventure. That is exactly Gen Z’s preferences. For them, food turns into an experience, a means of connecting, and even a representation of lifestyle. Regarding Gen Z, their selections demonstrate much about…
Matcha and Green tea are both sourced from the same Camellia Sinensis plant; however, they are processed, prepared, and consumed in different ways, leading to distinctive differences in nutrition, health, and taste benefits. The differences between matcha and green tea start with their cultivation. While green tea leaves are cultivated under the sun, matcha is…
Meesho today announced the return of its Mega Blockbuster Sale, beginning from September 19th. The flagship sale event has become a fixture in India’s festive shopping calendar, connecting value-conscious consumers and sellers across the country. Meesho aims to deliver a wide selection and accessibility to households in India. In preparation for the event, sellers on…
Rose & Pistachio Shrikhand Tarts Recipe By Anisha Anand – Founder and Director, Aurum Foods Yields: 6 mini tarts Total time: 30 minutes active; plus, 2hours chill Ingredients Shrikhand filling Garnish 2 Tbsp finely chopped pistachios, plus extra for garnish 1 Tbsp finely chopped edible rose petals Instructions 1) Make crust Mix powdered pistachios, crushed…
Sunscreen is no longer just a skincare step, it’s a non-negotiable. But gone are the days of sticky, chalky, pore-clogging SPF formulas. Today’s sunscreens do more than protect; they hydrate, nourish, and even glam up your routine. Whether you’re heading to brunch, basking on a beach, or dodging UV rays on your daily commute, your…
In India, weddings are not just a sign of partnership or union, but also a demonstration of a family’s prosperity, wealth, social stability, and resources. Weddings seek not just attention, but also good wishes and appreciation, creating an atmosphere of happiness, joy, and belongingness. As humans, our brains are wired to belong somewhere, to be…
Ever wonder why you suddenly crave Coca-Cola after seeing their ad? Or why do you feel so drawn to that Apple store even when you don’t need anything? Welcome to neuromarketing. It is the marketing game where brands study your brain to win your wallet. As a marketer, I’ve seen how smart brands are getting. …
“Alexa, play CocoMelon!” Were you reminded of your Gen Alpha kid here? More than Gen Z, a new generation is taking over social media, and they are doing things very differently. Gen Alpha (kids born after 2010) might be young, but they are already changing how we use apps and share online content. Let’s look…
Heather Hopkins Freeland has joined LinkedIn as the Chief Brand Officer. Previously, she was the CMO Advisory Council (Soundboard) at Spotify and held the position of Chief Brand Officer at Adobe. She was the VP of Marketing at Lyft and the CMO Advisory Board at Ridge Ventures. She held the position of Head of Global…
