Tulips, India’s leading personal hygiene brand, today announced its entry into adult hygiene category with the launch of TULIPS Adult Diaper Pants. The brand has onboarded Bollywood veteran actor Boman Irani as the face of its ‘Life par full control’ campaign, to build awareness and help break the stigma around the adoption of adult diapers…
Durga Puja 2025 has finally arrived and brands are tapping onto this opportunity to connect deeper with consumers. Be it through cultural and artistic integration or eco-conscious initiatives, DOOH strategies, brands are everywhere and at every customer touchpoint this Durga Puja. Some examples of brand campaigns and activations this year during Durga Puja are as…
Authored by Arpit Arora, Co-founder & CXO of ASPR Communications In recent years, artificial intelligence (AI) has moved from the realm of science fiction to becoming an indispensable tool across industries. Public Relations (PR) is no exception. Traditionally, PR has relied heavily on human intuition, relationships, and creativity to craft compelling stories, manage reputations, and…
Authored by Aditya Jangid, Managing Director, AdCounty Media Bridging India’s Ad Context India’s advertising context is changing at a faster rate, and real-time bidding is one of the key reasons for the growth of the manner in which brands are connecting. While initially programmatic ads were eyed suspiciously, now it has become the pillar of…
Authored by Delphin Varghese, Co-founder & Chief Revenue Officer, AdCounty Media The festive period has always been the biggest period of shopping for the year. However, now that consumer behavior is influenced and changed by digital channels, the true “winners” aren’t the loudest brands, but the ones who behave the smartest. Using their adtech and…
Nemetschek India, a subsidiary of Nemetschek Group, a globally leading software provider for the AEC/O (Architecture, Engineering, Construction and Operations) and media industries, has announced the appointment of Sanjay Kumar Singh as Managing Director. In this role, Sanjay will lead the company’s Global Capability Center (GCC), overseeing operations in Hyderabad, Bangalore, and providing strategic support…
Liberty Shoes, one of India’s most trusted footwear brands with a 65-year legacy, amplifies its campaign, “Mera Joota Hindustani Hai,” a creative celebration of national pride, accessibility, and design innovation amidst the renewed swadeshi sentiment. At the heart of the campaign is a vibrant music anthem specially dedicated to the footwear by Liberty Shoes. The…
Dezerv, one of India’s leading wealth management companies serving India’s top wealth creators, today announced the appointment of Susmit Patodia as Group Head (Business and New Initiatives). This strategic leadership addition comes as Dezerv positions itself for its next phase of ambitious growth, targeting ₹500,000 crore in Assets Under Management over the coming years. Susmit…
BLYP, the hyper-local valet and smart parking platform, has announced Rannvijay Singha as its official brand ambassador. Known for his charismatic persona, fearless attitude, and deep connection with the youth of India, Rannvijay perfectly embodies the spirit of BLYP, a brand built on trust, reliability, and smarter choice. Blyp (formerly ParkMate), India’s leading smart parking…
Sania Mirza has joined Boldfit as Athlete and Investor. Together, Boldfit and Sania will co-create and promote a new range of tennis rackets and pickleball paddles, specifically designed for Indian players and sports enthusiasts. Pickleball, emerging as the fastest-growing sport globally, requires quality gear, courts, and a supportive ecosystem. Through this collaboration, Boldfit aims to expand its…
