boAt (Imagine Marketing Limited), has announced its financial results for FY25, marking a strong comeback to profitability after two years. The turnaround was driven by category leadership, product innovation, and disciplined cost control.The company reported a consolidated revenue of ₹3,097.8 crore, supported by sustained market dominance in audio, strategic growth in wearables, and strong traction…
Premium lifestyle brand Louis Stitch launched a new collection – Go Fly. Designed for men who aspire to balance style, comfort, and performance, the Go Fly sneakers mark a bold new direction for the brand, expanding beyond formal and luxury footwear into versatile lifestyle essentials.Taking inspiration from the eagle’s fearless spirit, Go Fly sneakers embody…
Mahindra & Mahindra Ltd., celebrates its 80th Founders Day today, marking the visionary spirit of its founders, J.C. Mahindra, K.C. Mahindra who set up the company on October 2, 1945 – the day the world celebrates Mahatma Gandhi’s birth anniversary. Eight decades ago, even before India’s independence, Mahindra placed an advertisement in The Times of…
L&T Finance Ltd. (LTF), one of the leading Non-Banking Financial Companies (NBFCs) in the country, announced the launch of its flagship Corporate Social Responsibility projects, namely Digital Sakhi and Jalvaibhav 2.0, in the Kaprada block of the Valsad district of Gujarat. Digital Sakhi project will onboard 50 rural women as Digital Sakhis who will spread DFL to…
Paras Desai, Executive Director of Wagh Bakri Tea Group, has been elected as the Chairman of the FAITTA (Federation of All India Tea Traders’ Association), the national apex body representing tea traders across India. It works to protect the interests of tea buyers and traders by addressing industry challenges with government authorities, tea boards, and…
Tulips, India’s leading personal hygiene brand, today announced its entry into adult hygiene category with the launch of TULIPS Adult Diaper Pants. The brand has onboarded Bollywood veteran actor Boman Irani as the face of its ‘Life par full control’ campaign, to build awareness and help break the stigma around the adoption of adult diapers…
Durga Puja 2025 has finally arrived and brands are tapping onto this opportunity to connect deeper with consumers. Be it through cultural and artistic integration or eco-conscious initiatives, DOOH strategies, brands are everywhere and at every customer touchpoint this Durga Puja. Some examples of brand campaigns and activations this year during Durga Puja are as…
Authored by Arpit Arora, Co-founder & CXO of ASPR Communications In recent years, artificial intelligence (AI) has moved from the realm of science fiction to becoming an indispensable tool across industries. Public Relations (PR) is no exception. Traditionally, PR has relied heavily on human intuition, relationships, and creativity to craft compelling stories, manage reputations, and…
Authored by Aditya Jangid, Managing Director, AdCounty Media Bridging India’s Ad Context India’s advertising context is changing at a faster rate, and real-time bidding is one of the key reasons for the growth of the manner in which brands are connecting. While initially programmatic ads were eyed suspiciously, now it has become the pillar of…
Authored by Delphin Varghese, Co-founder & Chief Revenue Officer, AdCounty Media The festive period has always been the biggest period of shopping for the year. However, now that consumer behavior is influenced and changed by digital channels, the true “winners” aren’t the loudest brands, but the ones who behave the smartest. Using their adtech and…
