FDC Electral, India’s trusted name in hydration, has successfully executed a high-impact, flavor-filled out-of-home (OOH) campaign across 11 major cities spanning Uttar Pradesh, Madhya Pradesh, Maharashtra, Rajasthan, Bihar, and Gujarat. The campaign was designed to bring alive Electral’s exciting range of flavors and connect with consumers in a fresh, memorable way.
For 10 days, five specially branded cabs in each city turned routine travel into moving brand experiences. Each cab carried bold wraps showcasing Electral’s new flavours – Fresh Mango, Lychee Burst, Blackcurrant Blast, Shikanji Lime, and Pinacolada Punch.
The campaign stood out for its creativity and scale, reinforcing FDC Electral’s commitment to engaging with audiences through innovative marketing. From busy intersections to residential neighborhoods, the moving brand activations sparked curiosity, conversations, and visibility at every turn.
To make this possible, FDC partnered with Wrap2Earn. Their Carnival Cab solution, supported by meticulous planning and on-ground coordination, enabled a smooth rollout across all 11 cities. Wrap2Earn ensured consistency in design, timely deployment, and precision in execution – transforming FDC’s vision into a powerful reality.
A dynamic campaign video captures the buzz and energy across cities, showcasing how Electral added color to urban commutes and created lasting consumer touchpoints.
Experience the buzz in our campaign video and see how Electral turned city streets into a celebration of flavor and hydration.
