Tulips, India’s leading personal hygiene brand, today announced its entry into adult hygiene category with the launch of TULIPS Adult Diaper Pants. The brand has onboarded Bollywood veteran actor Boman Irani as the face of its ‘Life par full control’ campaign, to build awareness and help break the stigma around the adoption of adult diapers…
On World Heart Day 2025, ekincare, India’s leading AI- powered digital health platform, launched its report “The India Inc Heart Index: Risks & Action – An ekincare Report 2025” Drawing from health check-up data of over 30,000 employees across 20 corporates, the report uncovers alarming trends in cardiovascular risk factors across India Inc age groups…
Durga Puja 2025 has finally arrived and brands are tapping onto this opportunity to connect deeper with consumers. Be it through cultural and artistic integration or eco-conscious initiatives, DOOH strategies, brands are everywhere and at every customer touchpoint this Durga Puja. Some examples of brand campaigns and activations this year during Durga Puja are as…
Authored by Arpit Arora, Co-founder & CXO of ASPR Communications In recent years, artificial intelligence (AI) has moved from the realm of science fiction to becoming an indispensable tool across industries. Public Relations (PR) is no exception. Traditionally, PR has relied heavily on human intuition, relationships, and creativity to craft compelling stories, manage reputations, and…
After the resounding success of Raktabeej, the political action thriller film Raktabeej 2 officially released on September 25th, 2025, at the onset of the Durga Puja festival, and the grand premiere was held at Cinepolis, Acropolis Mall on September 26th, 2025. Raktabeej 2, which has been directed by Nandita Roy and Shiboprosad Mukherjee, is the…
Authored by Aditya Jangid, Managing Director, AdCounty Media Bridging India’s Ad Context India’s advertising context is changing at a faster rate, and real-time bidding is one of the key reasons for the growth of the manner in which brands are connecting. While initially programmatic ads were eyed suspiciously, now it has become the pillar of…
Quattro, the all-day dining restaurant at The Leela Bhartiya City Bengaluru, Hotel Conventions Residences, in collaboration with renowned Chef Sonali Chatterji, presents a four-day Bengali Food Festival as a warm prelude to Durga Puja. The festival opens with curated dinners from 29th September to 1st October, culminating in a festive Bengali brunch on 2nd October 2025, bringing Bengal’s cherished culinary traditions to the heart of Bengaluru. Sonali Chatterji, founder…
Taking care of your cardiovascular health involves a host of things, which include focusing on making lifestyle choices that improve your cardiovascular health. This involves eating a heart-healthy diet, getting regular exercise, stress management, and avoiding tobacco and alcohol. Moreover, regular or frequent health screenings are very important for the management of key risk factors…
Durga Puja is the perfect time to dazzle up your look and create a stunning new version of yourself. Here are five fashion tips to create a stunning look this Durga Puja: Pair a classic red and white saree with gold jewellery. If you want that gorgeous look this Durga Puja 2025, pair a classic…
Durga Puja is a time for grand celebration where people from all walks of life gather together to indulge in the festivities. While it’s a UNESCO World Heritage recognised festival and a huge amount of money is spent on it, there are certain myths that exist about Durga Puja. Some common myths about Durga Puja…
