SI FanOS Powers Interactive Rally Predictor to Drive Community, Dwell Time and Conversion on Rally.TV

SI

Sports technology company – SI, on Monday announced its partnership with the WRC Promoter, the commercial rights holder for the FIA World Rally Championship (WRC). The collaboration introduces the launch of an interactive Rally Predictor experience on Rally.TV, designed to transform passive viewers into active participants throughout the World Rally Championship season. The aim is to engage with the fans on a deeper level and build the community through predictor games.

Built on SI’s proprietary Predictor Engine by leveraging SI FanOS’ modular gaming capabilities, the Rally Predictor adds a season-long competitive layer to Rally.TV, letting fans test their rally expertise through pre-event and stage-level forecasts, multiple-choice/performance pickers, strategic boosters, smart play mechanics, and live leaderboards for ongoing standings.

The Rally Predictor is strategically designed to increase community interaction across each rally and extend dwell time on the Rally.TV platform, while delivering added value to freemium users and creating clear conversion pathways for new user sign-ups. By blending knowledge-based gameplay with competitive incentives, it draws fans back every rally weekend, enhancing platform stickiness, recall value, and loyalty.

The Rally Predictor is more than a game. It goes beyond engagement and creates opportunities for sponsor-friendly inventory, brand integrations, and high-intent user segments, unlocking new monetisation opportunities. It essentially represents a key milestone in deepening fan loyalty while strengthening commercial outcomes for Rally.TV.

Motorsport fans across India and the globe can now participate in the Rally Predictor at https://www.rally.tv/en/predictor, available across the Rally.TV platform ahead of each rally event, with the next round being Safari Rally Kenya, scheduled from March 12-15, 2026.

Speaking on the partnership, Philipp Männer, Senior Director Media Rights and OTT, WRC Promoter, shared, “Our work with SI FanOS has been highly collaborative, and Rally Predictor is a real outcome of that partnership. It adds meaningful interaction on Rally.TV and elevates the fan experience by giving viewers new ways to participate and come back rally after rally.”

Sharing his thoughts on the collaboration, Raghav Mehta, SVP Revenue & Partnership, SI, said, “Predictive gaming introduces a layer of intentionality into fan behaviour. When supporters actively forecast outcomes and track their standings, they invest more time and attention in the platform. We have consistently seen that digital sports experiences often operate in silos, limiting their long-term impact. SI FanOS was created to address that gap by bringing data, engagement mechanics and activation capabilities into one connected system, ensuring initiatives like Rally Predictor translate into measurable audience intelligence and sustained commercial value for Rally.TV.”

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