The Rise of AI in PR: Opportunities and Risks for Marketers
Authored by Arpit Arora, Co-founder & CXO of ASPR Communications In recent years, artificial intelligence (AI) has moved from the realm of science fiction to becoming an indispensable tool across industries. Public Relations (PR) is no exception. Traditionally, PR has relied heavily on human intuition, relationships, and creativity to craft compelling stories, manage reputations, and…