Authored by Delphin Varghese, Co-founder & Chief Revenue Officer, AdCounty Media The festive period has always been the biggest period of shopping for the year. However, now that consumer behavior is influenced and changed by digital channels, the true “winners” aren’t the loudest brands, but the ones who behave the smartest. Using their adtech and…
The Modi Government has enacted the GST reforms from Monday ie 22nd September, 2025 bringing in a major relief for consumers and alike, leading to a reduction in tax rates on goods and services. As per a report, the new GST reforms will result in savings of upto 13% in the household grocery bills as…
Meesho today announced the return of its Mega Blockbuster Sale, beginning from September 19th. The flagship sale event has become a fixture in India’s festive shopping calendar, connecting value-conscious consumers and sellers across the country. Meesho aims to deliver a wide selection and accessibility to households in India. In preparation for the event, sellers on…
