The “thumb-stop” effect — Designing mobile ads
Authored by Kumar Saurav, Co-founder & Chief Strategy Officer, AdCounty Media Scroll. Stop. Act. In a sea of feed, you’ve only got one tiny coin to flip: will the thumb keep going, or will it stop? Marketers call that electrifying split-second pause, the “thumb-stop”, and designers who crack it tend to know how to warm…