Suryakumar Yadav Back EM5 as Investor and Partner
EM5, a homegrown Indian D2C fragrance brand, has announced Indian cricketer Suryakumar Yadav (SKY) as its Investor and Partner. The association marks the start of a strategic partnership between the brand and the cricketer, aimed at building cultural relevance and scale through digitally native storytelling. Founded in 2022, EM5 was created to make high-performance fragrances…