Durga Puja 2025 has finally arrived and brands are tapping onto this opportunity to connect deeper with consumers. Be it through cultural and artistic integration or eco-conscious initiatives, DOOH strategies, brands are everywhere and at every customer touchpoint this Durga Puja.
Some examples of brand campaigns and activations this year during Durga Puja are as follows:
Emami Agrotech led the introduction of ‘Atta Durga’, feauturing an idol of Ma Durga crafted with fresh chakki atta.
Myntra Jabong introduced Souragya, a premium ethnic wear line co-created with Sourav Ganguly, including elements of Bengali fashion.
Eveready Lighting has led brand activation campaigns across various pandals with their lighting products such as Instacharge Bulb.
Tata Tea Gold launched a ‘Banglar Shilpi Shojjito Pujo’ campaign, introducing limited -edition packs which are designed by Bengali artists, showcasing several Puja rituals and live art demonstrations.
Tata Salt Plus launched ‘Sehat Ki Goonj’ experential marketing campaign tied around health or anaemia awareness with Puja symbolism through conch.
Himani Best Choice (edible oils) is doing Durga Puja campaigns across the state of West Bengal with print/TV/outdoor/radio campaigns.
Senco Gold & Diamonds, ABP Digital have launched Puja contests, community engagements and branded gates.
Dabur has done immersive installations, such as Dabur Red Paste introducing a 3D LED anamorphic screen by Tata Bridge Pandal, Odonil has put up a fragrance tunnel prior to entering a Durga Puja pandal.
Sunfeast Mom’s Magic Shines is celebrating ‘Jyotirmoyi Maa’ with actress Swastika Mukherjee.
ITC Sunrise Spices is celebrating Durga Puja with ‘Dhaaker Utsav’ where it has brough together hundreds of Dhakis at Kumartuli, further leading the launch of a tech-led initiative which offers a 360 degree virtual tour of the top 50 pandals in Kolkata and has been curated specifically for the senior citizens.
Besides brands have launched large scale Digital -Out-Of-Home advertising campaigns across Kolkata, changing the look and feel of the city during this time of the year.
