“Alexa, play CocoMelon!”
Were you reminded of your Gen Alpha kid here?
More than Gen Z, a new generation is taking over social media, and they are doing things very differently.
Gen Alpha (kids born after 2010) might be young, but they are already changing how we use apps and share online content.
Let’s look at what these digital kids are doing.
Who is Gen Alpha?
Generation Alpha includes people born after 2010. They’re probably aged 14-15 years old as of 2025.
They are the generation who has never spent their day without smartphones and Alexa.
While some of us remember Floppy Disks, these kids were born holding tablets and knowing AI.
They are digital natives who have a different outlook on technology and social media.
Gen Alpha watch more than they post
Here’s something interesting: Gen Alpha’s social media behavior is quite different from that of older kids.
They enjoy watching content but don’t post much themselves.
Think of them as super observers. They scroll, save, and browse a lot but rarely share their own posts.
Unlike Gen Z, who document everything, Gen Alpha kids are more selective about what they share online. That is a smart choice, honestly.
Short videos rule everything
If it’s not a short video, Gen Alpha isn’t interested. We’re talking about 15-30 second clips at most.
Long YouTube videos bore them, and Instagram posts filled with text feel outdated.
They hunt for short, entertaining, and easily digestible content to enjoy while multitasking.
That’s the reason TikTok, Instagram reels, and YouTube shorts are their preferred platforms.
Stay alert, as social media trends in 2025 will emphasise short-form entertainment
Weird humour is their thing
Gen Alpha trends showcase some truly random humour that might not make sense to the rest of us.
They love chaotic memes, odd sounds, and content that is so random it becomes funny.
Think “Italian brainrot,” “rizz” talk, and memes that seem to come from another planet.
If you don’t get it, you might be too old, and that’s okay.
Privacy matters more
Even though they’ve short attention spans, Gen Alpha’s online habits show they care more about privacy than we expected.
Numerous individuals utilize false identities, avoid disclosing personal data, and are careful regarding who can view their content.
Having been raised with discussions about online safety, they tend to be more cautious.
Very conscious, at this age. Isn’t it?
Real examples of Gen Alpha impact
YouTube Shorts boom: Kids want quick videos, so YouTube had to compete with TikTok.
BeReal popularity: Gen Alpha prefers authentic content over polished Instagram posts.
Gaming-social mix: Apps that allow socialising and gaming are extremely popular with them.
Voice messages: They prefer sending voice notes instead of typing long messages.
What this means for social media
Social media is rapidly changing due to Generation Alpha.
Mobile apps are becoming increasingly interactive, videos are becoming shorter, and the distinction between social media and gaming is fading.
Businesses are hurrying to comprehend what these young people desire as they represent the future of social media.
To be truthful? They are improving situations.
Comparing Gen Alpha with Gen Z shows the rapid shifts occurring in the online landscape.
Gen Z personalised social media, whereas Gen Alpha is enhancing it with more fun, interaction, and authenticity.
These young individuals are already demonstrating that social media need not be about boasting.
At times, it’s simply about having fun and engaging with others in different manners
By Sakshi Luhariwala
