Authored by Kumar Saurav, Co-founder & Chief Strategy Officer, AdCounty Media Scroll. Stop. Act. In a sea of feed, you’ve only got one tiny coin to flip: will the thumb keep going, or will it stop? Marketers call that electrifying split-second pause, the “thumb-stop”, and designers who crack it tend to know how to warm…
Louis Stitch is proud to unveil its latest creation: a striking Winter Boots Collection for women – a range of mid-top ankle boots that blend refined European aesthetics with modern craftsmanship and thoughtful comfort. Designed for women who move with confidence and purpose, these boots are made to carry ambition, style, and strength through every season….
India is witnessing a remarkable surge in outbound travel. According to the India Tourism Data Compendium 2025 by the Ministry of Tourism, India recorded a 10.79% year-on-year increase with 30.89 million Indians travelling abroad in 2024. Industry trends suggest Indians prefer travelling abroad with their family. According to a recent industry report*, around 59% Indians travel with spouse…
Public Relations as a career is increasingly becoming popular because of its transition from Traditional to Digital PR. In order to build a career in public relations, one needs to earn a relevant degree in mass communication or related field, gain hands-on experience through internships and build a portfolio. Building one’s professional network by way…
Acetech, India’s premier trade exhibition for architects, interior designers, and building industry professionals, showcases the latest innovations in design, architecture, and interior solutions. As an Associate Partner, Hettich is all set to elevate magical interior experiences through its innovative German offerings. Their theme for the year is “Transforming Spaces through Magical Motion”, exhibiting how the fascination…
Legendary adman Piyush Pandey has died at the age of 70 years on Friday morning. He was considered as one of the most influential figures in the world of advertising, credited with the creation of some of the most iconic ad campaigns. Pandey was the Executive Chairman India and Chief Executive Officer of Ogilvy and…
According to Grant Thornton Bharat’s Consumer and Retail Dealtracker, the sector witnessed robust deal momentum in Q3 2025, recording a total of 132 transactions valued at USD 3.4 billion, up 6% in volumes and 9% in value compared to Q3 2024, including public market activity. Excluding public market deals, M&A and PE deal activity accounted…
Mahindra has just dropped its new campaign – ‘Scream Electric’ – an unapologetic celebration of speed, style, and India’s growing love for global motorsport. The campaign invites fans to feel the rush, find their voice, and cheer louder than ever for Team Mahindra Racing as it heads into the 2025-26 Formula E season. Since joining…
Archies, one of the most loved gifting brand in India, has launched an emotional digital mini-series campaign titled “Diwali Archies Se Hi,” celebrating the true essence of togetherness, gifting, and new beginnings this festive season. The heartwarming story unfolds around two sisters hosting a Diwali house party that takes an unexpected turn when an old friend, Kunal,…
ekincare, one of the leading integrated digital health benefits platform in India, has launched Cashless Scan, an innovative cashless OPD consultation service designed to eliminate upfront medical payments for employees and their families. This new service allows employees to access consultations at any clinic or doctor nationwide and make instant payments via ekincare, all without…
