Sports technology company – SI, on Monday announced its partnership with the WRC Promoter, the commercial rights holder for the FIA World Rally Championship (WRC). The collaboration introduces the launch of an interactive Rally Predictor experience on Rally.TV, designed to transform passive viewers into active participants throughout the World Rally Championship season. The aim is…
Pluckk, fresh food and clean-label brand, has added a Guilt-Free Tomato Ketchup to its range of everyday essentials. This move brings the brand’s focus on honest ingredients to urban households, offering the familiar taste of a classic ketchup without the usual additives such as preservatives, artificial thickeners, and refined sugar. Made in small batches, the ketchup is a…
In today’s fast-paced world, where machines often outperform manual labour, technology surpasses human intelligence, and vocational courses frequently overshadow conventional degrees, securing a job in the corporate world has become increasingly challenging without the right set of in-demand skills. Instead of spending their most productive years chasing degrees, individuals should focus on building high-demand skills…
EM5, a homegrown Indian D2C fragrance brand, has announced Indian cricketer Suryakumar Yadav (SKY) as its Investor and Partner. The association marks the start of a strategic partnership between the brand and the cricketer, aimed at building cultural relevance and scale through digitally native storytelling. Founded in 2022, EM5 was created to make high-performance fragrances…
Authored by Kumar Saurav, Co-founder & Chief Strategy Officer, AdCounty Media Scroll. Stop. Act. In a sea of feed, you’ve only got one tiny coin to flip: will the thumb keep going, or will it stop? Marketers call that electrifying split-second pause, the “thumb-stop”, and designers who crack it tend to know how to warm…
Louis Stitch is proud to unveil its latest creation: a striking Winter Boots Collection for women – a range of mid-top ankle boots that blend refined European aesthetics with modern craftsmanship and thoughtful comfort. Designed for women who move with confidence and purpose, these boots are made to carry ambition, style, and strength through every season….
India is witnessing a remarkable surge in outbound travel. According to the India Tourism Data Compendium 2025 by the Ministry of Tourism, India recorded a 10.79% year-on-year increase with 30.89 million Indians travelling abroad in 2024. Industry trends suggest Indians prefer travelling abroad with their family. According to a recent industry report*, around 59% Indians travel with spouse…
Public Relations as a career is increasingly becoming popular because of its transition from Traditional to Digital PR. In order to build a career in public relations, one needs to earn a relevant degree in mass communication or related field, gain hands-on experience through internships and build a portfolio. Building one’s professional network by way…
Acetech, India’s premier trade exhibition for architects, interior designers, and building industry professionals, showcases the latest innovations in design, architecture, and interior solutions. As an Associate Partner, Hettich is all set to elevate magical interior experiences through its innovative German offerings. Their theme for the year is “Transforming Spaces through Magical Motion”, exhibiting how the fascination…
Legendary adman Piyush Pandey has died at the age of 70 years on Friday morning. He was considered as one of the most influential figures in the world of advertising, credited with the creation of some of the most iconic ad campaigns. Pandey was the Executive Chairman India and Chief Executive Officer of Ogilvy and…
