Liberty Shoes, one of India’s most trusted footwear brands with a 65-year legacy, amplifies its campaign, “Mera Joota Hindustani Hai,” a creative celebration of national pride, accessibility, and design innovation amidst the renewed swadeshi sentiment. At the heart of the campaign is a vibrant music anthem specially dedicated to the footwear by Liberty Shoes. The…
Dezerv, one of India’s leading wealth management companies serving India’s top wealth creators, today announced the appointment of Susmit Patodia as Group Head (Business and New Initiatives). This strategic leadership addition comes as Dezerv positions itself for its next phase of ambitious growth, targeting ₹500,000 crore in Assets Under Management over the coming years. Susmit…
BLYP, the hyper-local valet and smart parking platform, has announced Rannvijay Singha as its official brand ambassador. Known for his charismatic persona, fearless attitude, and deep connection with the youth of India, Rannvijay perfectly embodies the spirit of BLYP, a brand built on trust, reliability, and smarter choice. Blyp (formerly ParkMate), India’s leading smart parking…
Sania Mirza has joined Boldfit as Athlete and Investor. Together, Boldfit and Sania will co-create and promote a new range of tennis rackets and pickleball paddles, specifically designed for Indian players and sports enthusiasts. Pickleball, emerging as the fastest-growing sport globally, requires quality gear, courts, and a supportive ecosystem. Through this collaboration, Boldfit aims to expand its…
Meesho today announced the return of its Mega Blockbuster Sale, beginning from September 19th. The flagship sale event has become a fixture in India’s festive shopping calendar, connecting value-conscious consumers and sellers across the country. Meesho aims to deliver a wide selection and accessibility to households in India. In preparation for the event, sellers on…
Ever wonder why you suddenly crave Coca-Cola after seeing their ad? Or why do you feel so drawn to that Apple store even when you don’t need anything? Welcome to neuromarketing. It is the marketing game where brands study your brain to win your wallet. As a marketer, I’ve seen how smart brands are getting. …
Heather Hopkins Freeland has joined LinkedIn as the Chief Brand Officer. Previously, she was the CMO Advisory Council (Soundboard) at Spotify and held the position of Chief Brand Officer at Adobe. She was the VP of Marketing at Lyft and the CMO Advisory Board at Ridge Ventures. She held the position of Head of Global…
The proposed expansion of the Taj Mahal Hotel in Lucknow is a thoughtful architectural intervention that extends the legacy of one of the city’s most iconic hospitality landmarks. Located at Vipin Khand, the project adds 96 luxury keys within a built-up area of approximately 100,000 sq ft, designed as a seamless continuation of the existing…
In order to become a content creator on Instagram, switch to a Creator or Business account for gaining access to monetisation and analytics tools. Give a professional profile picture, an optimised bio for people to know the type of content that you create and an eye catching profile name that is in alignment with your…
Mobile phones specially smartphones have revolutionized communication in a way where with just one tap, we can experience multiple services such as calls, messages, video calls, grocery shopping, food delivery and a lot more. Smartphones have brought the entire world in one digital box offering a variety of features where starting from booking flight tickets…
